Play Up’s history is summarized in three basic concepts: nature, art and responsibility. Play Up is a clothing brand for babies and children, with entirely Portuguese design and manufacture. They are passionate about everything related to childhood and the process of growing up.
“At Play Up, we believe that it is possible to guarantee the current needs of our society, without compromising the future of generations. We are committed to counter the frenetic pace of industrial production and we're focused on becoming, step by step, an ecological brand.”
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