We have added a Woods Hole,MA Summer Pop-Up Store! Details on our contact page.

Search

Search

Stories

Play Up brand image of two children on the beach

New Brand Play Up

Play Up’s history is summarized in three basic concepts in their brand: nature, art and responsibility.


Play Up is clothing for babies and children, with entirely Portuguese design and manufacturing. They are passionate about everything related to childhood and the process of growing up. 

“At Play Up, we believe that it is possible to guarantee the current needs of our society, without compromising the future of generations. We are committed to counter the frenetic pace of industrial production and we're focused on becoming, step by step, an ecological brand.”

We love this nature-focused brand and hope you do, too!